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Oct. 5, 2016 - A team of four King’s College students were named semi-finalists in a national marketing plan competition sponsored by Marketing EDGE, a national non-profit to educate college students in the field of marketing.
Only 10 percent of the hundreds of student teams that enter the contest attain semi-finalist status. The Collegiate ECHO Marketing Challenge focused on the social media network, Facebook. Each team was challenged to create an integrated marketing campaign with the goal of increasing the awareness and consideration of Custom Audiences, a product that Facebook sells to businesses to help them contact potential customers in an innovative way. Students were charged to create a comprehensive marketing campaign with a theoretical budget of $5 million.
The students participated in the competition as part of the requirements for a Principles of Marketing class at King’s.
Pictured, from left, is Dr. J.C. Blewitt, assistant professor of management and faculty advisor for the competition; and student team members Adrian Mackiewicz, Samra Jo Fassett, Liz Novak, and Caryn Wielgopolski.