The Office of College Marketing and Advertising is dedicated to advancing the mission of King's College through strategic marketing initiatives. Our role is to ensure that anyone coming in contact with King's encounters a consistent, positive image of what the College represents and what it offers our students. To accomplish this goal, a graphic standards manual has been created.
The Office coordinates all advertising done by the College including print advertisements, television and radio commercials, and billboards. The Office is responsible for the creative conceptualization, art direction, photography and production for all admission-related publications. In addition, we design print materials for numerous offices on campus, oversee the graphic execution of the website and manage the photo library.
As a campus community, we strive to integrate the mission of the College in to all publications and advertisements. Therefore, the Office of College Marketing and Advertising encourages all departments to contact the Office to consult on their specific marketing needs before beginning a marketing initiative.
Our office consists of four marketing professionals who handle nearly 800 unique projects a year. In order to meet our deadlines, we enforce a strict quarterly schedule. We ask that you follow our procedures for Initiating a Project and contact the Office no later than three weeks from the date you would like to have your project completed.
If your department is designing a project on its own, please feel free to consult with us at any point on photos, text, use of the College seal or logo so that we can provide a consistent brand image to the college community. To do so, please contact the marketing project manager, Elle Butler at ElizabethButler@kings.edu or ext. 5483.